How did the idea start?

CAYETANO GAXIOLA is the artistic pseudonym of Alonso Rojo Gaxiola, my interest
in hats began in my father’s Casa San Rafael store that opened in 1969, here I learned
about models, styles, materials, what cultures or regions the hats come from, etc.

Mission

Being a hat store specialized in high design hats, almost impossible to find another
like it in another store.

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Modify and experiment with traditional headgear designs, concepts and techniques
giving 100% creative freedom in all your business areas